Development 2: Helvetica Publication

Cover

Double page spread

 The second development in my process and production series is a continuation of the deconstruction of the type face helvetica. In the original session we were briefed to design pages in a group of 3 ( Amy Haselden & Ryan Hobson) that were an artistic interpretation of the deconstruction of the type face, the only rule was that you could not use colour in your designs.

​

The origin of this idea came from a theory lecture with Anna Powell where we did the physical deconstruction with paper as a link the origin of the type. Our approach was the refer back the origins of the type style and construction which is where the idea of the element symbols came from as elements are the base of everything I also think that as piece of design its an intelligent and appropriate layout as a means of presentation for an idea. 

​

My development is the collaboration of all our ideas and the mock up design for a physical publication ' Helvetica as a visual guide'. Originally this was designed as a publication made for print and not screen this means that there has been a lot of time and effort into scale and layout on the pages and it would be a shame to waste the skill used without even creating a digital lock up as a future reference.

​

Amy Haselden Design ( https://amythdesign.blogspot.co.uk / )

​

Ryan Hobson ( http://ryanhobson.blogspot.co.uk/ )