James 19/1/17

In today's seminar we looked into analyzing an existing essay that is from one of the questions we were given for ours, it was based around the relationship between large super markets and then smaller business's who use anti brand in their advertisements in order to gain an advantage. Overall the essay wasn't structured very well and the point made within were very vague and unimaginative also no evidence was really used to back them up. I found it helpful to see other peoples response and get a clearer idea of how to write things differently in order to get a better mark at submission.

What to include?

1. Be speculative, present-future
2. Strong opening line
3.Referencing
4. Clipped writing
5. One true sentence
6. perspectives/ no absolute truth

Next week: 2 pages of A4 images + min 3 lines of text.