24/11/16 Anti-Brand

During the Thursday morning session we usually cover essay skills with James however he was unable to attend so Jonathan Lindley stepped in to cover a session of anti-brand. We looked into how we could use anti-brand to 'fight' against companies that we thought had problems or did things that we didn't agree with.

I edited the MAC makeup logo slightly and changed the A to a dead rabbit vector, The point of this was to show the effect of animal testing from cosmetic product testing within the industry I completely disagree with the use of innocent and defenceless animals being used as 'guinea pigs' to test the adverse affects of new cosmetic products to make sure they are safe for human application. i think that MAC have a really strong brand and image as a company to its users but they are unaware the things that they do in-between I think people need to become more aware.